We value Brazilian culture and women forces
LILY FRANCO was created in 2018 by the Belgo-Brazilian Entrepreneur and Creative Mind Paula Le Moult, known as Lily.
LILY FRANCO stands for a luxury Carioca lifestyle brand focusing on 3 pillars :
- Circular Economy : project NEW LIFE
- Female Leadership/Empowerment
- Cultural Sustainability : dissemination of Brazilian culture through story telling collections and prints
Made to celebrate femininity, we showcase Ready-to-wear and Swimwear lines translating playfulness, tropical colours, ,exclusive prints and our statement spherical metals shapes.
Focusing on the international Luxury market, LILY FRANCO debuted in New York and Paris during SS19 wholesale season.
We proud ourselves to have 100% of our products crafted in Brazil. We invite you to celebrate women forces and experience the Brazilian culture.
Sustentability
NEW LIFE is our Circular Economy Project. We give "NEW LIFE" to Deadstock fabrics from national and international luxury brands and high end suppliers.
The intention is to bring a freshness to national fashion, reusing high quality international fabrics, previously developed to supply European luxury brands, such as Paco RABANNE, Fendi, Hermés, Prada, Dries Van Noten and more, and create several limited editions with LILY FRANCO's DNA .
An unique project in Brazil, NEW LIFE is also about giving Brazilian women access to pieces made with extremely exclusive fabrics, that would otherwise only be available abroad.
33% of the our collections are made from DEAD STOCK fabrics.
We believe that:
"Nothing is Lost and Everything is Transformed": Reusing fabrics, resulting in a lower level of production by textile factories.
"Less Textile Waist" We create limited editions, with smaller stocks and collections made on a smaller scale, we encourage conscious consumption.
VALUES
Responsible Leadership is "about courage, empathy, and having clarity of purpose." We strive to make business decisions that take into account the interests of all our shareholders, employees, customers, community, and future generations.
Sustainability We aim to develop and enhance our sustainable practices across different pillars every day.
Consistency We foster a culture of commitment to our choices and consistency in the quality of everything we do.
Authenticity We partner with companies that have true sustainability purposes and are genuine and authentic in how they deliver them
Founder
"My name is Paula Le Moult, but you can call me LILY"
My story begins in Rio, surrounded by a family of strong, entrepreneurial women. From an early age, I realized that my challenges were also my greatest motivations and that my freedom was intrinsically linked to my professional and financial achievements.
With a journey marked by resilience, courage, mistakes, and successes, I built myself up in the pursuit of freedom, acceptance, and love, without letting the fear of failure, whether for myself or others, paralyze me. I believe that we shape our own path with dedication and commitment, and by knowing when to ask for and accept help whenever we need it.
My journey took me from Rio to the World, where I got married, had twin boys, faced challenges as a Costume Designer at Rede Globo, learned from the best as Head of Marketing at Grupo Soma, used business skills as Retail M&A consultant in Belgium and reinvented myself with the help of powerful mentors I was fortunate enough to meet along the way.
In the professional realm, my drive was fashion, and I intuitively built a 360-degree career in the market, working both as an employee and as an entrepreneur in teaching, fashion production, product development, marketing and branding, operations, business and project management, sales, and technology in dream Corporations. Naturally, with a latent entrepreneurial spirit and fearless attitude, I officially launched two businesses and tested many others that ultimately didn't move forward.
Today, as a powerful woman, I can confidently say that this non-linear journey is my greatest asset.
